What you put on

Skin is not a marketing channel. Organic body care should cleanse without stripping and moisturize with oils the skin already understands.

We are allergic to long fragrance labels and twelve-step sinks. A honest soap. A oil or lotion. A balm for the dry spots. That is a shelf, not a shrine.

When the first body care lands, the list on the back will be short enough to read out loud. If we cannot picture the ingredient as a plant, a fat, or a mineral, it does not go in.